A good fermentable is the only fermentable to have, when you're having more than one.

In 1972, John Scarne (SKAR nee) —recognized by many as one of the greatest card magicians ever— appeared in a Schaefer beer television ad.

Shaefer is the one beer to have when you're having more than one.
Shaefer's pleasure doesn't fade even when your thirst is done.
The most rewarding flavor in this man's world,
For people who are having fun,
Shaefer is the one beer to have when you're having more than one. *

Not speaking of magic (although, around that same time, a certain Thomas the Marvelous was known to practice the art) but speaking of beer: a good fermentable is the only fermentable to have, when you're having more than one —safely. If not Schaefer (in this man's world), that is.

So, from YFGF to all of you: Happy New Year in 2019.

Yours for good fermentables,
Thomas 'Tom' Cizauskas (chiz OW skuss)

-----more-----

• * In 1970, the year of this ad, Schaefer Brewery was the 5th best-selling beer in America. It would be sold off only 10 years later. Apparently, I like that Schaefer jingle. Here's another mention on YFGF: Session beer of the 1950s?


• For more from YFGF:
  • Follow on Twitter: @Cizauskas.
  • Like on Facebook: YoursForGoodFermentables.
  • Follow on Flickr: Cizauskas.
  • Follow on Instagram: @tcizauskas.