I don't normally re-direct here at the blog; I reserve that for Twitter. I'll make an exception today.
DC-Beer —a blog and website on things beer in the greater Washington, D.C. metro area— published a story yesterday entitled "Meet the Draft Whisperer: Jack Rose's Nahem Simon." It's a piece by the site's editor Bill DeBaun on Nahem Simon.
Beginning a few years ago, Mr. Simon made his mark upon the D.C. 'craft' beer scene by maintaining the draught and cask lines for the Neighborhood Restaurant Group —parent to Rustico, Churchkey, and several other locations. Now, he runs the beer lines at two Washington, D.C. restaurants: Jack Rose and Bourbon D.C.
Read the piece. It's a good essay on what a bar owner or manager should think about when he or she serves draught beer. There's a lot more to serving draught than simply opening a tap. There's maintenance and knowledge of product. Don't get me started on ignorance. Mr. Simon is much more diplomatic.
Having seen so many badly maintained systems, he feels a responsibility to the consumer. “So many times you have people having the idea that 'draft beer will be better,' but it is often not true because you have employees dipping faucets [into beer], not pouring properly, not cleaning couplers properly,” he points out. “Beer is food, and everything should be maintained to the highest standard of hygiene that you'd treat food with.” It's also out of a sense of duty to folks on the production side of things.
“The retailer is responsible for the packaging [of the beer]. It's a disservice, and I would think rude and irresponsible and careless, to just not hear about the hard work that all these owners and brewers are putting into their product. Ultimately, if someone comes in and gets X beer and it's a flagship beer, and it tastes completely off, that one experience can keep people from trying so many other products. If that product should taste completely different, it can affect a brewery's perceptions in the long run. So many breweries that have to compete with macros, it's up to us to take care of things.”
After you've read the piece, resolve to serve better draught beer, if you're a bar owner, or to expect better draught beer, if you're a beer drinker. Start by reading this manual from the Brewers Association.