"Beer it forward," the [U.S.] Brewers Association is encouraging 'craft' beer drinkers this week.
Today through Sunday, from 15-21 May 2017, it's American Craft Beer Week, and the BA —the organization which represents "small and independent" American breweries— is urging Americans to double-support those breweries this week. That is, buy a 'craft' beer for oneself and another for someone else.
For the twelfth consecutive year, small and independent brewers across all 50 states will be participating in American Craft Beer Week (ACBW), May 15-21. In the spirit of America’s craft beer culture, camaraderie, and collaboration, beer lovers everywhere are encouraged to #beeritforward and share a craft beer.
Presented by CraftBeer.com—the beer lover site published by the [U.S.] Brewers Association—American Craft Beer Week celebrates America’s 5,300 small and independent brewers through a host of events encouraging beer enthusiasts everywhere to engage in simple acts of craft beer kindness.
“Small, independent brewers are known for their commitment to their communities. They beer it forward year-round through grassroots initiatives and charity work that in turn have a significant impact on our local economies,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “This American Craft Beer Week, we invite the beer-loving public to embrace the theme, and find ways to ‘beer it forward’ as part of the fun.”
To help beer lovers make the right sharing choices, CraftBeer.com put together a handy chart to guide them through the expansive selection process. CraftBeer.com has you covered, simplifying the decision making into a few easy to follow steps.
New this year, CraftBeer.com will team up with Geeks Who Drink, a pub trivia organization, to incorporate ACBW into trivia at more than 800 locations across the country. Do not be intimidated to play, Geeks Who Drink is for all levels of beer knowledge and enjoyment. From Monday to Thursday, there will be one round of Pub Trivia dedicated to ACBW. Participating locations can be found on the Quiz Schedule.
Find a brewery to celebrate near you with CraftBeer.com’s Brewery Finder, join the conversation on Twitter with #beeritforward and #ACBW and look for updates on the CraftBeer.com Facebook page and find ways to celebrate on the official ACBW calendar.
The cynic in me could see a ploy to double the sales of member breweries this week, however well-intentioned. So, to 'beer it forward,' I suggest that a 'craft' beer drinker go ahead and purchase the beer(s) of a local brewery (or breweries) this week (and maybe even for the stranger sitting at the next barstool) but then, instead, 'pay it forward.' Donate a dollar or more to charity for every beer she does buy.
I choose option B.