Wednesday, February 19, 2020

Innovation in 'craft' brewing.

On 18 February 2020, beer writer Stan Hieronymus hosted the "Ask Me Anything" weekly one-hour broadcast at the Facebook group "Craft Beer Professionals." Technology misbehaved as it often does...with glitches. So, Mr. Hieronymus conducted things in writing rather than via Skype. Well, via Facebook posts, that is.

Early on, he was asked:
The past decade we have witnessed enormous growth in craft beer. What do you believe will be the guiding principle for the next 10 years? Great beer? Great business skills? Innovation?"

He answered:
...The growth in the number of breweries is larger than the growth in sales. Brewing very good, flaw-free beer gets you in the game. Writing a realistic business plan keeps you there. If by innovation you mean novelty, that is overrated. If by innovation you mean taking advantage of what technology has to over, then it is underrated."

Words to brew by.


1 comment:

  1. Thanks, Tom. Although I'm not sure how smart it is to ask 21st century advice from a guy who obviously struggles with 21st century technology.


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