The name comes from an infamous piece of analytical history published in the early 1990s, in which author Francis Fukiyama claimed that Western-style liberal democracy had ultimately triumphed against all other models. Subsequent war, atrocity, statist hegemony, and economic collapse have challenged that thesis.
Have I tasted The End of History? No.
Would I wish to?
Curiosity abounds, but if alcohol were truly the end-point of beer, would we not simply distill (or fractionally freeze) all fermented barley wash to 200 proof, re-carbonate the firewater, and be done with it? This testosterone-driven 'mine is so much bigger that yours' concoction is indeed sui generis: it may not be a beer (and all the more a silly distraction, as several of the brewery's 'regular' beers are quite tasty), but it is a special achievement.
I'd rather have a wee dram of whisky, thank you.
- BrewDog's owner/brewers are skillful marketers. One datum: this post contributes to their publicity campaign, free of charge.
- Proof refers to a measurement of ethyl alcohol in a beverage, and is usually only applied to distilled beverages. In the US, it's determined simply by multiplying the alcohol (by volume) times two.
- A simpler, if less exact, phrase to describe 'fractional freezing' would be 'freeze distillation,' that is, concentrating a beer by freezing the constituent water. Most beer produced falls in the range of 4 - 6% alcohol by volume (abv), and is thus comprised of about 95% water. The End of History contained approximately 25% abv after fermentation, and thus contained much less water before being subjected to freezing procedures.
- UPDATE: BrewDog's marketing director, James Watt, responded to criticism: "How many of the haters are stuck in a job they hate, working for a company that sucks, sitting on their ale soaked arses with nothing better to do than to become uber self righteous in a bid to justify their own existence?"