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Wednesday, July 04, 2018

How much beer do Americans consume during their Independence Day holiday?

A lot.

4th of July Beer Sales
  • According to the Nielsen Company, Americans purchased $648 million dollars of "domestic premium beer" and $248 million of 'craft' beer in "off-premise channels" (in non-jargon, that's "in stores") during the two weeks around the 2017 Fourth of July holiday (from 25 June through 8 July 2017).

  • In fact, the four-week period surrounding Independence Day in accounted for 8% of the beer industry’s overall annual sales for 2017. It is unclear whether this figure includes package sales in independent shops and at breweries...and what Nielsen considers 'craft' to be. And the total amount of beer sold and drunk would be much higher if on-the-premises sales (aka restaurants, pubs, and breweries) are added in.

  • According to WalletHub, Americans will spend $5.3 billion on food (partly for the 150 billion hot dogs they will purchase), $1 billion on beer, and $568 million on wine.

  • The National Retail Federation has a higher figure. They forecast that Americans will spend $6.9 billion on food for the 4th (down from a record $7.1 billion in 2017).

I'll be trying to do my part. Happy Independence Day.

Flamingo & flag

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