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Saturday, November 17, 2018

Camp Fire relief: Sierra Nevada's Resilience Butte County Proud IPA

Resilience Butte County Proud IPA
Many of you have asked if we will be brewing a fundraiser beer to support #CampFire relief efforts. The answer is a resounding “yes.”

We are proud to announce that we’ll be brewing Resilience Butte County Proud IPA and donating 100% of sales to Camp Fire relief.

In addition, we are also asking every brewery in America to brew Resilience and do the same. I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27.

We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.

We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.

Thank you to each and every one of you for your support. We're right here with you and we’ll get through this together.
— Ken Grossman
Sierra Nevada Brewing (Instagram)
17 November 2018.


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Other ways to help

As of this morning (17 November 2018), the death toll has risen to 71 in California. The Camp Fire has consumed more than 140,000 acres and destroyed more than 12,000 houses and structures.

☞ List of participating breweries: here.
☞ How you can help Camp Fire victims:
Camp Fire approaches Sierra Nevada Brewing
Chico, California: 9 November 2018.
The fire approached (but did not damage) Sierra Nevada Brewing.

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