Pic(k) of the Week: Storm over Roan Plateau

A late afternoon storm passes over the Roan Plateau, between the towns of Rifle and Palisade, in western Colorado.

25 May 2015.

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Pic(k) of the Week: Beer & Cliffs

Now, this was how to enjoy a good beer.

First, there was a quarter-sized-hailing thunderstorm. Then, cool sunshine. The time seemed right for an IPA, at the Palisade Brewing Company, in its courtyard, with the Book Cliffs as dramatic backdrop.

Palisade, Colorado.
22 May 2015.

Off Belay IPA

This is our India Pale Ale standard. A light body that allows three American hop varieties to demand your attention — a three pronged hop profile with bitter, floral and citrus notes. Off Belay is a perfect introduction for a newcomer to the world of the IPA, as well as a gold standard for the hop enthusiast.

7% ABV
64 IBU
Centennial, Chinook, Simcoe
2-row pale, dextrin, crystal

"How long has the brewery been here," I asked the bartender. "Over nine years," she told me, "but back then, it was called the Palisade Brewery." "What's it called now, I asked." "Palisade Brewing Company." Uh, okay!

Palisade's population is 2,300. That Friday afternoon, maybe 2% of the entire town (plus two) was at the brewery and winery and distillery (and, ahem, dispensary). All along the same block. Most outdoors. All legal 'craft.'

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Beer bloggers blog about beer bloggers

Why blog about beer?

Andy Crouch, a beer writer with a blog on the side —Beer Scribe— asked this question and received several thoughtful and several heated responses (not mutually exclusive). Ron Pattinson —a beer historian in the UK— answered that he enjoys writing and that doing so keeps memories alive.

There are currently 595 "citizen beer blogs" —unaffiliated with a brewery or other business— active in North America. Nearly one hundred of their authors attended the inaugural Beer Bloggers Conference this past weekend in Boulder, Colorado. The event was organised by Zephyr Adventures, the same folk who host a Wine Bloggers Conference. The guest host blogger was Ashley Routson, better known as the Beer Wench.

In addition to brewery tours, beer tastings, etc., the agenda included presentations on

• Beer journalism: beer bloggers & the print media
  
• Search engine optimization (SEO)
  
• Blogging & technology
  
• 'Craft' beer and women
  
• Why beer bloggers are important to the 'craft' beer movement

Held in the US as it was, the conference seems to have been very US-centric. (However, I did notice attendance by Mark Dredge of the UK beer blog Pencil and Spoon.) The wine bloggers' conference has been bifurcated into European and American sessions for 2011; I'd expect the same eventually for this beer version.

Allan Wright of Zephyr Adventures responded: We will have two conferences in 2011, one in Portland, Oregon and one in London. See the www.BeerBloggersConference.org blog for the overview of this announcement with more details coming soon. [To be hosted by Mark Dredge of Pencil and Spoon.]

Andy Crouch wondered about the meta-vanity aspect of beer blogging (or blogging in general).

Why should one tell the world what he or she has done or thinks? Would it be to hear one's voice echoing back, readers congratulating the blogger's perspicacity? Or would it be to cheer-lead for the 'craft' beer industry? Or to repeat stories without analysis or fact-checking? Those could indeed be the basis for blogs, if ultimately boring and self-serving.

Blogs worth reading are diametrically different than that. They stitch together intellectual honesty, clear writing style, unique points-of-view, and well-researched narratives. Being about or written for a certain company or product is not an ipso facto demerit. Many 'citizen' bloggers are promoting themselves as brands. The key here is for the blogger to be transparent, that is, clear and honest, as to his or her affiliation and intent.

As Ron Pattinson elaborated:

This is my blog. I can, and do, write whatever the flip I want. That's why blogging is so much better than proper journalism. Where some twat tells you what to write, then changes it anyway. No-one, neither editor, nor proprietor nor advertiser stands between me and thee.

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Once these conference bloggers recover from their jet flights back home (and their beer flights at the conference), here's what I, as a reader and blogger, would like to see:

• Usable analyses of the sessions. Transcripts?
  
• Technical assistance; the nuts and bolts of hosting, formatting, html, web-tech, etc.
  
• How to make money with a blog, that is, become 'affiliated,' if one would wish to.
  
• Smaller, localized groups of beer bloggers.
  A couple of years back, I, and a couple others, organized a loose consortium of beer bloggers in the Maryland, Washington, D.C., Virginia area. We haven't done much with it. Ideas?
  
• Work to improve the quality of beer reviewing.
  There are many beer reviews posted online. Some are so fanciful, poorly written, or ignorant of beer-making or beer flavor, that they are useless to anyone wanting an informed opinion on a beer. Writing "This beer is awesome, dude," just doesn't make the grade.
  
• More links to useful beer information —for readers, consumers, bloggers themselves, and for brewers.

But why do I blog about beer? My two decade career in beer has given me a panoramic point-of-view, and, as with Ron Pattinson, the memories fade — or are fogged by beer. My blog is my 21st-century version of 'Dear Diary.'

I blog because I love a good beer. That some people read what I post is not the entire point but it is the foam on the pint. Here, try this one!

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Caveat lector: Even though the opinions expressed in this blog are my own and not necessarily those of my employer, I am employed by a beer (and wine) wholesaler: Select Wines, Inc., in northern Virginia.

For efficiency's sake: New Belgium

A test brew of 100 barrels -- when most of us think in terms of 1 barrel.

Brewhouse efficiency -- but in terms of energy efficiency rather than in terms of brewhouse yield.

Happy, happy ... talking happy brewing talk:

This place is currently run off of renewable resources with 90% of its power being wind and 10% being methane conversion. They utilize natural light in their bottling facility and their spent grain is given to a local farmer who uses it to feed his cattle (lucky cows). They focus on creating a good environment for their employees and for the rest of the world.

Ahh! But here in the Washington/Baltimore area, you can't get that beer. It's New Belgium Brewing from Colorado.

More from A Good Beer Blog.