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Monday, March 31, 2008

Beer not "Shine"-ing yet at Yahoo

Yahoo Inc is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers, the company said on Sunday.

The Sunnyvale, California-based company said the new site, called "Shine," offers nine categories ranging from Fashion & Beauty to Parenting. It syndicates material from popular lifestyle publishers including Conde Nast and Hearst Corp.

The site is aimed at roughly 40 million women between the ages of 25 and 54

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