Sunday, January 27, 2008


Here's exactly what the U.S. Treasury's Alcohol and Tobacco Tax and Trade Bureau is proposing for alcohol labeling regulations:

  • Alcohol content expressed in alcohol by volume (abv).
  • New reference serving sizes for beer: less that 10% abv has a 12-oz serving size; greater that 10% ABV has a 5-oz serving size. [sort of silly since beer usually comes in 12-ounce bottles. 6 ounces would make more sense.]
  • A serving facts panel with serving size, servings per container, alcohol percent by volume, calories, and grams of fat, carbohydrates, and protein.
  • An optional disclosure of fluid ounces of pure alcohol as part of the serving facts panel. [confusing]
  • An alternative of a linear serving facts display for bottles of 50 ml or less. [that is, beer bottles. A boon in cost-saving for small breweries.]
  • An effective date of three years from the publication of a final rule, although labels may be brought into compliance ahead of that date.
Earlier post here.

More about the federal government acronyms TTB and ATFE.

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