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Thursday, February 07, 2008

What Yuengling did during Prohibition

On Thursday 31 January, a cask of Clipper City Brewing's Small Craft Warning Uber Pils was served at Barley's Taproom & Pizzeria in Greenville, South Carolina . I was there — invited by proprietor Josh Beeby and manager Drew Moren — as the representative from the brewery.

After briefly discussing the topic of kellerbier — naturally-conditioned lager, such as casked Small Craft Warning — I felt the spirit and riffed on the essential meme of beer — fresh beer is the better beer. More pictures from the evening here.

A marketing tin for Yuengling's ice cream hangs on the wall of the main dining room of Barley's.

Yuengling ice cream
In addition to brewing 'near beer' to stay in business during Prohibition, Pennsylvania's Yuengling Brewery also operated a dairy.

Josh told me that he believes his sign to be a rare piece of breweriana — collectible historical brewery advertising items. And then he laughed. Two years after he had purchased the restaurant, the previous owner contacted him to obtain back the sign. Josh demurred.

The annual Blue-Gray Breweriana Show is billed as the largest breweriana show on the East Coast. This year, it occurs on February 13-16 in Fredericksburg, Virginia.

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